Delivering a Viral Fashion Moment in a Digital Age

Fashion is theatrical by nature, and designers have always embraced the evolution of technology – gimmicks, shock factor, and innovation are no strangers to the runway, but Social Media has without a doubt brought forward a formidable platform for brands to not only showcase their designs but also bring press and discussion about a collection. 

FIGHT CLUB
FIGHT CLUB showcases a dynamic collaboration from Canadian talents Kelly Ann Panagakos, Alexis Monet, Raphaël Gagnon, and Sebastian Kent. Drawing inspiration from David Fincher’s iconic 1999 film Fight Club, the editorial delves into the complexities of masculinity, rebellion, and the search for identity in contemporary culture.
Toronto Met Features Upcycled Gear In Latest Exhibition

For months we have been surrounded by boxes upon boxes of both new and old garments and heaps of objects, uniforms, and other sundry items—as a team we have sought out strategies to sort through and organize this multitude, as a kind of compendium—working with alumni/designers/artists/students/faculty we have designed and redesigned, deconstructed and reconstructed our way through the seemingly endless piles with boundless perseverance, infinite patience, and many illuminating conversations.