With vintage shopping’s rise in popularity, new curated stores are constantly proliferating in Montreal’s trendiest neighbourhoods. But not all vintage stores are made equal, and in the process, part of what we love most about vintage shopping is lost: the personal connection forged when a shop-owner shares the provenance each garment, or the delight of stepping into a store that feels more like an alternate reality; cluttered, idiosyncratic, and alive with character.
thrifting
TikTok, Trend Cycles, and Thrift: The Contrast between Consumerism and Digital Landscapes
Growing up in a lower-class, single-parent household throughout the 2000s, thrift stores were my family’s go-to shop for anything short of food and toiletries.

