Fashion is theatrical by nature, and designers have always embraced the evolution of technology – gimmicks, shock factor, and innovation are no strangers to the runway, but Social Media has without a doubt brought forward a formidable platform for brands to not only showcase their designs but also bring press and discussion about a collection.
After 10 years leading the Italian fashion house, Jeremy Scott has announced he will be stepping down as Moschino’s creative director.
DZHUS is a conceptual clothing and accessories label founded by Ukrainian designer and stylist Irina Dzhus in 2010. Since Russia’s invasion of Ukraine, Dzhus has had to flee her home and find refuge in the EU, working between Warsaw, Paris and Berlin.
With advancing technology, artificial intelligence, and ChatGPT on everyone’s minds lately it’s no surprise that Paris Fashion Week came with digital gimmicks galore and plenty of viral moments.