After 10 years leading the Italian fashion house, Jeremy Scott has announced he will be stepping down as Moschino’s creative director.
This news is the most recent in the industry shake-up we’ve seen as of late; Alessandro Michele parted ways with Gucci, Richard Tisci exited Burberry, Raf Simons announced the closing of his eponymous brand, and the namesake label of the late Vivienne Westwood was taken over by Andreas Kronthaler.
Debuting his first collection for Moschino in 2013 – Scott has never shied away from the unglamorous, whacky, and fun aspects of fashion, often poking fun at the typical and constantly celebrating the unconventional.
With modern references to pop culture and a finger always on the pulse of the youth, he breathed new life into Moschino following a steady decline in popularity following the death of Franco Moschino in 1994.
Moschino thrived in the 1980s, their over-the-top approach to luxury excited customers and thrived during the period of neons and campy fashion, but struggled to capture the public during the 90s minimalism wave.
Through his residency as creative director, Scott sent many impactful collections down the runway, his early works at Moschino incorporated Mcdonald’s graphics and cow prints, and the ever-so-iconic Moschino Barbie Girl. Other tongue-in-cheek references emerged through the late 2010s including the ‘Valley of the Dolls’ collection which sent what looked like life-size paper doll clothing down the catwalk, and the 2018 floral-inspired collection where Gigi Hadid emerged as a wrapped bouquet of wildflowers. More recently, Scott has interpreted Marie Antoinette-era garb in denim and leather, put on an elaborate puppet show (with seated marionette attendees) during Covid-19 lockdowns, and explored his dark side in 2023 with noticeably darker palettes.
Scott has without a doubt left a legacy at Moschino, he has been dubbed ‘the peoples designer’ favoured by celebrities, fashion literature and media during his long career – which started in 1997 when he debuted his eponymous label in Paris. As the sole owner of his namesake label, which continued to thrive during his time at Moschino, we can be sure that we haven’t seen the last of Scott.
Sydney Goldhawk is a Freelance Stylist currently living in Toronto.
With a love for all things vintage and runway, her perspective draws heavily from her fascination with the synchronicity she observes between modern aesthetics and references to the past.