Demna and Ye have another collaboration brewing – this time for Yeezy Gap. Slated for global release later this year the branding for the new collab will be titled Yeezy Gap Engineered by Balenciaga. In a brief statement, Yeezy Gap said “this first of its kind launch sees Ye’s peerless vision bring together the most influential designer of his generation, Demna, with iconic American brand, Gap.”
Back in July, when they were still known as Kanye West and Demna Gvasalia, the music superstar loped into Gvasalia’s couture debut for Balenciaga, a return to the couture schedule after a 53-year absence. Demna soon went on to act as creative director of release events for West’s latest record, “Donda.”
The collaboration could be seen as a long time coming; Balenciaga’s creative director toyed with Gap’s iconic logo in a recent Balenciaga collection, using the same font spelling out the word ‘Gay’ on a quintessentially Demnaesque’ pink sweatshirt.
The first item in the highly anticipated Yeezy Gap hit stores last June: A light blue jacket made of recycled nylon and retailing for $200, in the U.S. only. A second item style dropped last September — a 100 percent cotton, double-layer hoodie.
Last March, Bloomberg reported that Gap expects the Yeezy line to reach $150 million in sales in its full first year, and is anticipated that it could evolve into a billion-dollar brand. The introduction of Yeezy is just one of the big changes underway at Gap, which has trimmed its store base and is viewing itself as more of a brand than a retailer.
Cody is the Editor in Chief and senior contributor at liminul.
He is a photography aficionado, fashion enthusiast, avid Lana Del Rey fan, and lover of all things aesthetically pleasing.
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