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demna gvasalia

Demna Takes Over Gucci: Can His Balenciaga Strategy Revive Sales?
CULTURE, FASHION & BEAUTY Posted by Cody Rooney

In a move that has left the fashion industry reeling, Demna Gvasalia has been named the new creative director of Gucci, marking the end of his nearly decade-long tenure at Balenciaga.

The New Nostalgia: Balenciaga’s Pre-Fall Camera Roll Campaign
CULTURE, FASHION & BEAUTY Posted by Cody Rooney

Balenciaga’s Pre-Fall 2025 campaign for its Automobili Lamborghini collaboration, styled as a “leaked” series of photos from creative director Demna Gvasalia’s camera roll, at first glance feels like a casual glimpse into the creative process rather than a meticulously curated luxury campaign.

Balenciaga Is Teaming Up with Kanye West for Yeezy Gap
FASHION & BEAUTY Posted by Cody Rooney

Demna and Ye have another collaboration brewing – this time for Yeezy Gap. Slated for global release later this year the branding for the new collab will be titled Yeezy Gap Engineered by Balenciaga.

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