Until recently, New York Fashion Week felt a little dull. It’s true that heritage American brands like Ralph, Tommy, Michael Kors et al do Upper East Side collar-popping better than most, but beyond striped rugby shirts and oversized poplin, pre-pandemic NYFW was lacking a little panache.
Sartorial curation and ‘simplicity as a choice’ was Miuccia Prada’s big idea for the brand’s latest season. “It was about clothes that people could really wear, but with an impact.
Following the launch of VTMNTS under VETEMENTS, headed by Guram Gvasalia as sole creative director, all eyes were on the Zurich-based brand to see what the new identity would be.