Montréal based Process Visual’s 10th collection, “BALLOON,” was unveiled at Fashion Art Toronto S/S ’24 last month, under the aegis of Lignes de Fuite—a talent incubator initiated by Milan Tanedjikov.
montreal fashion
Fashion Art Toronto SS24′ Highlights
Fashion Art Toronto (FAT) is far more than a mere fashion week; it’s a celebration of artistic flair, spotlighting the innovative energies of Canada’s rising designer talent.
Drama Fatigue
Shot in the historical Rialto theatre by a team of Montreal creatives, Drama Fatigue portrays a young actress captivated by life on the stage.
Transparency
Transparency is highlighted when one juxtaposes life encased in a luxurious home and what life was like once before. The elegantly raunchy styling strikes a balance between an opulent existence within a large, concrete mansion (complete with a built-in aquarium) and being wild at heart; wanting to push boundaries.
FIGHT CLUB
FIGHT CLUB features work from Canadian
artists Kelly Ann Panagakos, Alexis Monet, Raphaël
Gagnon and Sebastian Kent. An homage to David
Fincher’s 1999 Fight Club, this shoot revisits themes
such as masculinity, rebellion, and identity.
Sophia Bel brings alt-pop adolescence to life
When first listening to Sophia Bel’s ‘I Won’t Bite’ and ‘2 AM’, the influences of alt-pop yet sweet melodic tones from the 90s are ever-present.