The cherry on top of the Louis Vuitton x Takashi Murakami ad campaign that debuted earlier this month is undoubtedly the odd soundtrack choice of “Immaterial,” the hyper-pop anthem by the late great Sophie.
sophie
The Death of Hyper-pop: Futurism and Post-Modern Consumerism as Pastiche
The contemporary sonic soundscape of pop music toward the end of the 2010s lent itself heavily to a sort of anti-melodicism, a particular dissonance that sprang up in the likes of queer underground artist collectives.