It seems we were expected to clap and cheer and act impressed by the fact that in a meeting of the editorial staff at Business of Fashion (BoF), only a “slight majority” correctly guessed which image of model Mathilda Gvarliani, provided by the Swedish multinational retailer H&M, was a photograph and which was generated by artificial intelligence.
AI Fashion is slowly but surely taking over. Rapidly growing in popularity and interest, the first AI Fashion Week was held last week in NYC, and as interest in the power of AI blooms amongst the fashion community and consumers – the technology which supports it develops further, expanding creative potential and disturbing the fashion space.
In the midst of an influx of AI visuality, we dream in a digital utopia, a liminal space of possibility. Envisioning alternate realities and machinic dreams of AI Fashion, new media artist Cody Rooney asks, When Machines Dream, Do They Dream of Couture?