Parris Goebel Partners with Nike

Young wunderkind visionary and choreographer Parris Goebel has partnered up with Nike to fuse the inimitable kinetic sensibilities of dance and sport. From Justin Bieber’s “Sorry” music video, Jennifer Lopez’s Super Bowl halftime performance, to Savage X Fentys shows, Goebel has contributed her multidisciplinary talents to grandiose effect in the pop sphere.

The campaign spotlights a video and declaration for both the artist and her dancers. The video, directed by Christelle de Castro 一 features a performance from the queen herself whilst reciting words that reinforce the dialogue being built around the campaign.


Cody is the Editor in Chief and senior contributor at liminul.

He is a photography aficionado, fashion enthusiast, avid Lana Del Rey fan, and lover of all things aesthetically pleasing.

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