With advancing technology, artificial intelligence, and ChatGPT on everyone’s minds lately it’s no surprise that Paris Fashion Week came with digital gimmicks galore and plenty of viral moments.
Our Favorite AW22 Campaigns
Prada’s AW22 collection concentrates on the idea of “encapsulat[ing]… humanity” while reflecting on the “depth of the human experience”. The campaign was lensed by photographer David Sims who directed the models, such as Hunter Schafer, Kendall Jenner, etc to sit opposite a still life image which abstractly embellishes parts of their narrative, celebrating recollections, sensations, and history.
Glitchcore on the SS22′ Runways
Glitchcore, both a style and a sound reminiscent of post-digital sensibilities, PC music, hyper pop, and a certain air of rebellion against the status quo is having a moment.