Delivering a Viral Fashion Moment in a Digital Age

Fashion is theatrical by nature, and designers have always embraced the evolution of technology – gimmicks, shock factor, and innovation are no strangers to the runway, but Social Media has without a doubt brought forward a formidable platform for brands to not only showcase their designs but also bring press and discussion about a collection. 

Bottega Veneta FW23

Despite Matthieu Blazy’s arrival at Bottega Veneta only a year ago, considering how confidently he has conveyed his creative vision so far, it feels like an alliance that was destined from the start.