Fashion creators in 2025 are no longer defined by fits alone. The figures shaping the conversation now operate as commentators, analysts, performers, translators and community cultivators, people who don’t just wear clothes but explain and emblemize why they matter, who they exclude, and how meaning circulates around them online. Our 2025 roundup highlights those who have shifted the tone this year, who expanded what fashion content can be by grounding it in culture, politics, humour, labour, and community. These are the voices that felt tapped in, specific, and necessary, not because they chased relevance, but because they understood the moment they were speaking into.
Sami Landri
Sami Landri’s year didn’t happen quietly. The Montreal-based performer entered 2025 already viral; a mainstay of French-Canadian drag excellence on social media, whose absurdist aesthetics and Acadian punchlines eventually landed the performer on Drag Race Canada. Before television, Landri’s recurring chain-smoking “cigarette mom” who hides in sewers and under beds was the type of drag we didn’t know we needed. Equal parts juicy couture tracksuits, plucked brows and overly-lined lips, Landri’s aesthetic persona is instantly recognizable.
What Drag Race did was widen the frame. Landri’s drag became sharper, and their specific brand of French-Canadian humour and trashy-chic sartorial expression took the world by storm. In a season crowded with big personalities, Sami Landri’s chaos and endearing charm stands out against the predictable polish of Instagram queens who now tend to look interchangeable.
Izzipoopi
Izzi’s content was a staple on our feeds this year simply for the fact that she doesn’t pretend fashion is precious. Originally based in Montréal and now living in New York, she occupies a space between front-row access and self-awareness. She attends shows, works with brands, and still films GRWMs that are intentionally unpolished, often leaning into humour and mild self-mockery rather than predictable aspiration.
Her videos are fast, talky, and unserious; outfits assembled mid-sentence, jokes folded into styling decisions. That looseness is the point. Izzi’s rise coincides with a shift away from reverent fashion creator culture; she makes clothes feel wearable, funny, and low-stakes without flattening them. The result is a feed that feels lived-in, not curated.
Lauren Chan
Lauren Chan’s visibility this year came through clarity rather than reinvention. A former fashion editor turned model and founder, Chan has spent years articulating the practical and political realities of size inclusion. In 2025, that work reached a mainstream inflection point when she appeared on the Sports Illustrated Swimsuit cover as the first ‘out’ lesbian to do so.
She also walked Christian Siriano, (the walk itself was a highlight) a designer whose runway has long operated as one of the few consistent spaces for non-sample-size bodies. Chan’s presence isn’t so much symbolic as it is decidedly operational. She speaks plainly about fit, access, and how clothes behave on real bodies.
NewsFash
NewsFash has become our favourite fashion news ticker. Run by a Canadian fashion journalist, the account delivers compressed fashion news with the tone of a wire alert: designer exits, brand shakeups, seasonal shifts. The videos are succinct, styled for speed, and anchored by a now-recognizable notification sound that signals urgency ‘NEWSFASH’.
What sets NewsFash apart is authority. In a landscape dominated by opinion and outfit content, it treats information as the product. The account doesn’t speculate; it explains. In 2025, as fashion’s executive churn accelerated, NewsFash became a default reference point.
@newsfash
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#therow
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♬ original sound – NEWSFASH™️
Bliss Foster
Bliss Foster does not make content for the scroll. Based in New York, Foster built his following through long-form fashion analysis that foregrounds history, industry structure, and designer lineage. His videos often begin mid-thought, assuming the viewer is willing to catch up.
Foster’s background in fashion theory and criticism shows. He references archives, contextualizes collections, and resists trend-cycle hysteria. In a year dominated by short-form immediacy, his work slowed the pace. People didn’t come to Bliss for reaction; they came for orientation.
Mina Le
Mina Le operates at the intersection of fashion, film, and subculture. Based in the US, she built her audience on YouTube through long-form video essays that trace how pop culture, digital aesthetics, film, and clothing circulate together to produce meaning. A single video might move from Tumblr-era femininity to costume design to contemporary influencer archetypes, not merely as references but as a coherent argument.
In 2025, her work expanded across Substack and podcasting, allowing her to work at length and with more precision. What distinguishes Le is her ability to synthesize, she maps how images, platforms, and styles condition the way people understand themselves in the present. Her personal style follows the same logic: referential, deliberate, and narratively aware.
Erik Charlotte
Erik Charlotte is a Los Angeles–based designer whose work blew up on Instagram this year. Rooted in a specific brand of maximalism, and hands-on construction, the designer’s ethos is equal parts Galliano drama and Rei Kawakubo precision. She began sewing as a teenager and built her practice through custom pieces, many of them originally made for performers, which still defines the scale and attitude of her garments. Her designs lean hard into volume and theatrics: oversized bows, corsetry exaggerated to near-cartoon proportions, polka dots, taffeta, ruffles, and silhouettes that feel closer to costume than conventional ready-to-wear. In 2025, as the age of quiet luxury reached an apex, Char’s theatricality was a tall glass of water in our parched famine of beauty.
Amelie Stanescu
Amelie Stanescu is a Berlin-based fashion commentator and influencer known for treating fashion as a cultural system rather than a stream of outfits. Through her podcast The Fashion Archives and her online presence, she analyzes runway cycles, brand shifts, creative directors, and digital fashion discourse with a focus on how meaning circulates across platforms. Her content moves fluidly between history, media, and contemporary fashion, often using recent shows or industry news as entry points into larger conversations about taste, power, and repetition in fashion culture. Stanescu’s work resonates because it assumes an informed audience and speaks directly to how fashion is experienced now, through screens, commentary, and shared reference points. In 2025, she became one of our go-to’s for all things
Dylan Kelly
Dylan Kelly is a New York–based fashion writer and creator who came up through editorial, most visibly during his years at Hypebeast, before pivoting into a more personal, street-level mode of reporting. His “Walk With Me” videos became the format that pushed him into wider visibility and caught our eye this year: unscripted conversations about aesthetics, sartorial history, brand logic and culture at large.
Claire Vastola
Claire Vastola is a New York–based fashion writer, podcaster, and creator best known for Girl Into Fashion, a platform that began as a blog and evolved into a long-running commentary project on fashion work, media, and career paths. With a background in digital fashion journalism, including time at Fashionista, Vastola built her audience by speaking directly to how people actually enter and navigate the industry. Her podcast and writing focus on labor, burnout, freelancing, creative ambition, and the less glamorous mechanics of fashion careers, often drawing from her own experience. In 2025, her relevance comes from clarity rather than aesthetics. She offers language for things many people in fashion feel but rarely articulate, making her a touchstone for readers and listeners who want honesty about the industry rather than fantasy.
Lara Violetta
Lara Violetta approaches beauty like composition. Her feed is filled with exacting colour choices, sharp graphics, and a sense of restraint that makes even experimental looks feel ordered. Her viral moment of 2025 was undoubtedly her impossibly chic bespoke magazine purse which doubles your favorite fashion publications as wearable art. As the founder of Violet Papers, she extends this aesthetic into print, treating beauty as both medium and language. This year, her work stood apart for its clarity, ingenuity, and it’s distinct Berlin-esque visual logic.
Lyas
Lyas became one of the year’s most distinct fashion commentators by refusing exclusivity. After a snub at Jonathan Anderson’s debut runway at Dior, Lyas took things into his own hands opting to rent out a Paris bar in favor of a communal watch-party. The event went viral and landed the creator an exclusive interview with Anderson and one of his highly-coveted Dior book totes. The watch-party gatherings since have become a staple in the fashion community, runway live streams projected in public for anyone to attend, completely reframing who fashion is “for”, and ultimately transforming its access points. Online, his commentary is sharp, unembellished, and political, the kind of delivery that turns a single observation into an astute and shareable reference point. In a year full of content, Lyas offered community and insight.
Cody Rooney is the Editor in Chief and senior contributor at liminul.
He is a PhD candidate, digital content specialist, writer, editor, multi-media artist, and photographer.